Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it brings...

Read Blog

How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’ can get too monotonous, too...

Read Blog

Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet connection have become more empowered...

Read Blog

What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technology has already begun...

Read Blog

What are the KPIs for a CMO? How are they measured?

Marketers are the front-end leaders of a brand and eventually, the company as such. But unfortunately, at the C-Suite level,...

Read Blog

AI-Powered ICP Insights for SaaS: Drive Precision Growth & Conversions

Elevating SaaS Targeting with AI Precision The SaaS sector is more competitive than ever, and generic marketing tactics are quickly...

Read Blog

How B2B Data Providers Drive High-Intent Leads ?

1. The Rise of Precision Marketing in B2B In 2025, generic lead generation tactics are no longer enough to stay...

Read Blog

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fair...

Read Blog

What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is...

Read Blog