Data Management
Email Marketing
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Data Management

Category: Marketing

A Comprehensive Guide to B2B2C Marketing

A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

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Data Cleansing vs. Data Enrichment: Know the Difference!

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

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Data Enrichment Best Practices

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...

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How Customer Profiling Can Improve Your MROI

How Customer Profiling Can Improve Your MROI

As marketers today grapple with more data than ever, they have an incredible opportunity to create r...

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Top 5 Trends for Email Marketing in 2019

Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to ...

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Total Addressable Market (TAM) – And why it matters?

Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campa...

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Top 10 B2B Marketing Trends Driving Measurable Results

Top 10 B2B Marketing Trends Driving Measurable Results

In the evolving world of B2B marketing, staying ahead of emerging trends isn’t just advantageous i...

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Make Your Brand Findable. Use Social Media Marketing Strategically

Make Your Brand Findable. Use Social Media Marketing Strategically

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that...

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Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

The healthcare industry includes different institutions and medical professionals ranging from hospi...

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Personalization: The key to B2B lead generation success

Personalization: The key to B2B lead generation success

“To handle yourself, use your head; to handle others, use your heart.” – Eleanor R...

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