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Category: Email Marketing

Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.

Top Email Marketing Metrics Every B2B Business Should Track in 2025

Top Email Marketing Metrics Every B2B Business Should Track in 2025

Email marketing remains one of the most powerful channels for B2B lead generation and customer engag...

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What Parameters Do You Use to Segment Your Email Lists?

What Parameters Do You Use to Segment Your Email Lists?

Segmenting Your B2B Email List for Maximum Email Marketing ROI However, without strategic segmentati...

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What email marketing metrics do you track?

What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it bri...

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4 ways to increase your Email Deliverability Ratio

4 ways to increase your Email Deliverability Ratio

Email deliverability has a direct impact on your campaign ROI. How effective is your email deliverab...

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Best Tools for AI-Powered Lead Generation in 2025

Best Tools for AI-Powered Lead Generation in 2025

In today’s hyper-competitive digital landscape, traditional lead generation tactics are no longer ...

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How to Collect Verified Email Addresses Through Newsletter Sign-Ups

How to Collect Verified Email Addresses Through Newsletter Sign-Ups

Collecting verified email addresses is crucial for email marketing success. Fake or mistyped emails ...

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3 Ways to Optimize ROI with Dynamic Email Content

3 Ways to Optimize ROI with Dynamic Email Content

Teaser: Here are three simple ways to make your email content more dynamic, so that your email marke...

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Get the Best Traction on Your Emails by the Smart Use of Videos

Get the Best Traction on Your Emails by the Smart Use of Videos

Teaser: Learn about the different ways in which you can take your emails beyond text, and also the a...

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8 Ways to Grow MROI with Emails – Marketers Listen Up

8 Ways to Grow MROI with Emails – Marketers Listen Up

Every business thrives on performance internally and externally. When their digital teams avoid mark...

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Is your email marketing losing the combat with the bot or firewall?

Is your email marketing losing the combat with the bot or firewall?

Startled? Then you are living under a large rock. Experienced digital marketers secretly use bots to...

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