Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Sam Shetty

B2B Sales Cycle vs. Funnel: What’s the Difference

B2B Sales Cycle vs. Funnel: What’s the Difference

In B2B marketing and sales, there’s often confusion around the terms sales cycle and sales funnel....

Read Now
How Predictive Analytics Improves B2B List Targeting?

How Predictive Analytics Improves B2B List Targeting?

In the world of B2B marketing, success begins with a high-quality list. But simply having a list isn...

Read Now
Top 10 B2B Video Marketing Strategies That Actually Work

Top 10 B2B Video Marketing Strategies That Actually Work

Video content is no longer a bonus in B2B marketing it’s a necessity. B2B buyers today are not...

Read Now
How Video as a Service Saves Marketing Budgets

How Video as a Service Saves Marketing Budgets

In today’s hyper-digital world, social media isn’t just a brand visibility tool it’s the front...

Read Now
Empowering Healthcare: The Role of Modern Data Architecture in Data Management Strategies

Empowering Healthcare: The Role of Modern Data Architecture in Data Management Strategies

Reviewed by: Internal Healthcare Data Strategy Team Last Updated: January 2026 Modern data architect...

Read Now
Beyond Email: Creative Ways to Use Your B2B Marketing Database for Multi-Channel Campaigns

Beyond Email: Creative Ways to Use Your B2B Marketing Database for Multi-Channel Campaigns

Email marketing remains a cornerstone of B2B outreach, but it’s no longer enough to operate in a s...

Read Now
Accelerating Success: Strategies for Effective Sales Lead Generation

Accelerating Success: Strategies for Effective Sales Lead Generation

Lead generation is important for all businesses for various reasons. The lead generation process ens...

Read Now
Top 10 B2B Marketing Trends Driving Measurable Results

Top 10 B2B Marketing Trends Driving Measurable Results

In the evolving world of B2B marketing, staying ahead of emerging trends isn’t just advantageous i...

Read Now
Top Industries That Benefit from B2B Email Marketing

Top Industries That Benefit from B2B Email Marketing

In the ever-evolving world of digital marketing, B2B email marketing continues to stand out as one o...

Read Now
Best Tools for AI-Powered Lead Generation in 2025

Best Tools for AI-Powered Lead Generation in 2025

In today’s hyper-competitive digital landscape, traditional lead generation tactics are no longer ...

Read Now