Author: Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

Revolutionizing B2B Marketing: LakeB2B’s Data Reseller Program

In the ever-evolving B2B marketing sector, which can be regarded as one of the most competitive, suc...

Boosting Your Dental Practice with Smart Email Marketing Strategies  

Email marketing remains a powerful tool for businesses, including dental practices. By leveraging sm...

A Guide to Ensuring Your Email List is Clean and Authentic

Effective marketing emails are the backbone of every digital marketing campaign. Keeping your email ...

Simple Ways to Increase B2B Website Traffic

Getting the word out about the brand and generating quality leads are the primary goals of marketers...

Competitive Displacement in Marketing: How to, Why, and When?

In today’s dynamic business environment, customer expectations are ever-changing, and the competit...

A Practical Guide to Improve Conversions with Healthcare Lead Data

Do you want to market your wares to the healthcare industry? Well, it is the right time to do so any...

Marketing Checklist to Pitch Your Medical Solutions to Healthcare Professionals

It’s no secret. The healthcare industry is one of the most profitable sectors in the world. As per...

Importance of CRM Data Cleansing: Learn how to clean your Database

CRM Data cleansing is one of the important things you would care for when you run a campaign for you...

Best 10 Technographic Data Providers in USA

The rising demand for technographic data providers in recent years can be attributed to the need for...

Targeting Qualified Leads Across Their Most Preferred Channels of Communication: Key to Successful Prospecting

The market today is abuzz with new-age customer prospecting technologies and platforms, but choosing...