Author: Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

Top 7 AI-Powered Sales Signals: Identifying Conversion-Ready Buyers in 2025, And What’s Changed Since 2022

In 2022, LakeB2B had created a blog post with the same title as above. However, as trends have chang...

How SMBs Can Compete with Enterprises Using Technology Users Data

Introduction: The SMB vs. Enterprise competition SMBs often have to face a situation similar to a Da...

Why Email Lists Are Crucial for Healthcare Marketing Success

Email marketing is one of the popular forms of digital marketing strategy that allows you to send di...

How to Generate Quality Leads Through Marketing Automation

What is Marketing Automation? Marketing Automation involves using software to automate marketing and...

Choose From 8 Powerful B2B Sales Funnel Builders & Email Marketing Platforms in 2022

Cut the chase: Go from Brand Awareness to Conversions with a Data-Aware Sales Funnels by Lake B2B. I...

How to Use Email Marketing to Acquire New Customers

Since email campaign is still one of the most popular and effective means to connect with your targe...

How to Use Email Marketing to Grow Your Small Business in 2022

Email marketing is still a powerful tool for small business owners to connect with and engage custom...

The Top 7 Sales Signals: Identifying Conversion Ready Buyers In 2022

The B2B Customer journey is all about very specific requirements – all B2B buyers are trying to so...

Data Enrichment Strategies to Drive Growth in 2022

We all understand data enrichment at a high level. Before we dive deep into data enrichment strategi...

Cold Calling Vs. Cold Emailing: What Would Work Best?

Prospecting is the process of locating potential customers and making contact with them to get them ...