Author: John Williams

Best Solutions for Generating a Professional Healthcare Email List

Just like any other sector, digital marketers in the healthcare industry require qualified contacts ...

Do’s & Don’ts of Using Email Append Service

From older businesses relying solely on the postal address to enterprises looking to append or updat...

Importance of email appending in email marketing

Businesses need sales as they constantly strive to reach out to their target audiences for newer pro...

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterp...

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competiti...

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...

What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a...

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’...