Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: John Williams

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

When your company manufactures products to sell, a big advantage you have in its marketing is that y...

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Best Solutions for Generating a Professional Healthcare Email List

Best Solutions for Generating a Professional Healthcare Email List

Just like any other sector, digital marketers in the healthcare industry require qualified contacts ...

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Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service

From older businesses relying solely on the postal address to enterprises looking to append or updat...

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7 Ways B2B Email Appending Improves Your Marketing Performance

7 Ways B2B Email Appending Improves Your Marketing Performance

In the competitive world of B2B marketing, data accuracy is a make-or-break factor. Outdated or inco...

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How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterp...

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How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

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The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competiti...

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Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...

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Top Email Marketing Metrics Every B2B Business Should Track in 2025

Top Email Marketing Metrics Every B2B Business Should Track in 2025

Email marketing remains one of the most powerful channels for B2B lead generation and customer engag...

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What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

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