Bryan Scott(Amarjit)

Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology & Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan’s expertise lies in driving business growth with data-driven marketing solutions, empowering brands—from startups to SMBs and enterprise-level organizations—to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.

Prospect Data September 24, 2020 / 6 min read

By: Bryan Scott(Amarjit)

How to Build High-Quality Prospect Data?

Marketing teams August 05, 2020 / 4 min read

By: Bryan Scott(Amarjit)

Tough Teams Last, Tougher Teams Lead

Customer Database July 10, 2020 / 6 min read

By: Bryan Scott(Amarjit)

Importance of Keeping Your Customer Database Up-to-Date

Email Outreach to Generate Leads July 03, 2020 / 6 min read

By: Bryan Scott(Amarjit)

Setting Up Cold Email Outreach to Generate Leads

June 17, 2020 / 6 min read

By: Bryan Scott(Amarjit)

Demand Generation Marketing Explained

Email List from Scratch May 29, 2020 / 6 min read

By: Bryan Scott(Amarjit)

Building an Email List from Scratch: Dos and Don’ts

How Data Quality Is Related to Data Cleansing April 16, 2020 / 6 min read

By: Bryan Scott(Amarjit)

How Data Quality Is Related to Data Cleansing?