Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Data for successful 1:1 customer engagement

Why is customer engagement important? Why can’t you just focus on sales and intimate your customers only when you have...

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Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it and its...

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Top 7 Benefits of Data Automation for Growing Companies

As your company expands, the volume and complexity of your data multiply. Implementing data automation isn't just about adopting new...

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Data automation – from piles of paper to lists of contacts

It’s not too long ago that bigger organizations had their entire database based on pieces of paper. As time passed,...

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Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which are long...

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Data is your core asset. Are you maintaining it with data cleansing?

Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Similarly, for any business, the...

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To those who want to use email appending - But can't get started!

Email appending has been in the industry for some time now, yet many businesses are skeptical on using this service....

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7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider should be in your top priority...

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Canada Government to email marketers – Connect if you have consent

We understand that email marketers will now have to bring in new strategies and learn [tweetable]new tactics of handling the...

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