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Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the...

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Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a personalized recommendation...

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Top Industries That Benefit from B2B Email Marketing

In the ever-evolving world of digital marketing, B2B email marketing continues to stand out as one of the most reliable...

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As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a...

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Top Email Marketing Metrics Every B2B Business Should Track in 2025

Email marketing remains one of the most powerful channels for B2B lead generation and customer engagement. However, launching a campaign...

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What Parameters Do You Use to Segment Your Email Lists?

Segmenting Your B2B Email List for Maximum Email Marketing ROI However, without strategic segmentation of your B2B email list, your...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the latest trends...

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What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best...

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What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it brings...

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