Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged to go deeper not just...

Read Blog

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general rule the number...

Read Blog

Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has transformed how B2B marketers approach sales by focusing on high-value target accounts instead of broad audiences....

Read Blog

The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competitive B2B landscape, businesses can no longer...

Read Blog

10 Ideal Customer Profile (ICP) Examples by Industry

 Why Ideal Customer Profiles Matter An Ideal Customer Profile (ICP) defines the company or individual that would benefit most from...

Read Blog

Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the...

Read Blog

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a personalized recommendation...

Read Blog

Top Industries That Benefit from B2B Email Marketing

In the ever-evolving world of digital marketing, B2B email marketing continues to stand out as one of the most reliable...

Read Blog

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a...

Read Blog