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Aaron Smith

Firmographics: customize recommendations to each company March 01, 2019 / 3 min read

By: Aaron Smith

Firmographics: Take a cue to customize recommendations to each company

Multiple Conditions and Parameters for Segmentatio February 27, 2019 / 3 min read

By: Aaron Smith

As your business grows, you will need multiple conditions and parameters for segmentation

ITSMA definition of ABM February 21, 2019 / 3 min read

By: Aaron Smith

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Email Marketing Metrics February 19, 2019 / 4 min read

By: Aaron Smith

What email marketing metrics do you track?

Where do the CMOs gather info on new products, services, technologies, directions? February 15, 2019 / 3 min read

By: Aaron Smith

Where do the CMOs gather info on new products, services, technologies, directions?

AI Powered ICP Profile February 08, 2019 / 4 min read

By: Aaron Smith

AI-Powered ICP Insights for SaaS: Drive Precision Growth & Conversions

CMOs February 06, 2019 / 4 min read

By: Aaron Smith

How B2B Data Providers Drive High-Intent Leads ?

Sales pitch February 04, 2019 / 3 min read

By: Aaron Smith

What is a good sales pitch when you pitch to the CMO?

goals of a CMO January 31, 2019 / 4 min read

By: Aaron Smith

Understanding the goals of a CMO in the Digital Era