Data Management
Email Marketing
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Healthcare Marketing

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a...

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Top Email Marketing Metrics Every B2B Business Should Track in 2025

Email marketing remains one of the most powerful channels for B2B lead generation and customer engagement. However, launching a campaign...

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What Parameters Do You Use to Segment Your Email Lists?

Segmenting Your B2B Email List for Maximum Email Marketing ROI However, without strategic segmentation of your B2B email list, your...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the latest trends...

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What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best...

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What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it brings...

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How you can align to CMOs needs and seal the deal?

Do you really have to ‘’pitch’’ to the CMOs to win the deal? Sometimes, ‘’pitching’’ can get too monotonous, too...

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Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet connection have become more empowered...

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What technologies are the CMOs looking forward to?

Does technology play a significant role in CMOs game plan? The answer is a resounding Yes! Technology has already begun...

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