Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

5 Email Marketing Strategies to Increase Open and Click-Through Rates

So you may have just acquired a big list or spent years growing it organically? That is just the first...

Read Blog

Get a Treat of 6 Tricks to Maximize ROI on Your B2B Database This Halloween

The custom of “trick or treat” is enjoyable for children during Halloween. In the B2B world, are you as marketers...

Read Blog

Behavioral Targeting For Next-Gen Healthcare Marketers

By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a report by Frost...

Read Blog

Our Appearance at DMA 2015 Was More than Just the Annual Marketing Mojo Dose

Meet us at the DMA Annual Event - Booth # 1211 to connect with your target market The currently ongoing...

Read Blog

Why a Data-Driven Website Is the One Thing Your Business Needs Today

If a customer orders a marshmallow, gets it and leaves – that’s static. But businesses are never that simple. Generally,...

Read Blog

It Costs More to Acquire Than Retain – Use B2B Customer Marketing

According to Forrester, it costs 5 times more to acquire a new customer than to retain an existing one. We...

Read Blog

Is it Hot or Not? Use a Qualified Lead List with Lead Scoring

After an event, the first step is in creating a lead list. However, it is better to have no list...

Read Blog

Quantify to Justify - 4 Steps to Measure Event Marketing ROI

In your overall marketing plan, you finally decide that it’s time to utilize event marketing. Whether your event is to...

Read Blog

B2B Event Technology – It’s What You Make Of It!

Consider this; your company conducts a flagship event every year, and it is decided that new event technology needs to...

Read Blog