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Category: Marketing

Personalization: The key to B2B lead generation success

Personalization: The key to B2B lead generation success

“To handle yourself, use your head; to handle others, use your heart.” – Eleanor R...

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Know Your Customers Personality with Social Media Appending

Know Your Customers Personality with Social Media Appending

85 points – every time a follower shared content through your paid campaign on LinkedIn 80 poi...

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Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

‘Patient-centricity’. That’s the current focus in the dental industry and technolo...

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Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ...

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7 Ways B2B Email Appending Improves Your Marketing Performance

7 Ways B2B Email Appending Improves Your Marketing Performance

In the competitive world of B2B marketing, data accuracy is a make-or-break factor. Outdated or inco...

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From Data to Persona: Creating Targeted Messages with Gender Intelligence

From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged t...

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How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

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Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has transformed how B2B marketers approach sales by focusing on high-v...

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The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competiti...

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10 Ideal Customer Profile (ICP) Examples by Industry

10 Ideal Customer Profile (ICP) Examples by Industry

 Why Ideal Customer Profiles Matter An Ideal Customer Profile (ICP) defines the company or individu...

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