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Category: Marketing

7 Ways B2B Email Appending Improves Your Marketing Performance

7 Ways B2B Email Appending Improves Your Marketing Performance

In the competitive world of B2B marketing, data accuracy is a make-or-break factor. Outdated or inco...

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From Data to Persona: Creating Targeted Messages with Gender Intelligence

From Data to Persona: Creating Targeted Messages with Gender Intelligence

In the era of personalization, generic messaging no longer cuts it. Marketers are being challenged t...

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How Many Buyer Personas Should a Company have?

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...

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Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Top 5 Use Cases of B2B Data Services in Account-Based Marketing (ABM)

Account-Based Marketing (ABM) has transformed how B2B marketers approach sales by focusing on high-v...

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The Ideal Customer Profile blueprint: A step by step guide

The Ideal Customer Profile blueprint: A step by step guide

Crafting the Perfect Ideal Customer Profile for Effective B2B Lead Generation In today’s competiti...

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10 Ideal Customer Profile (ICP) Examples by Industry

10 Ideal Customer Profile (ICP) Examples by Industry

 Why Ideal Customer Profiles Matter An Ideal Customer Profile (ICP) defines the company or individu...

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Firmographics: Take a cue to customize recommendations to each company

Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a ...

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Top Industries That Benefit from B2B Email Marketing

Top Industries That Benefit from B2B Email Marketing

In the ever-evolving world of digital marketing, B2B email marketing continues to stand out as one o...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the ...

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What is Account-Based Marketing or ABM?

What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you cou...

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