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Category: Email Marketing

Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely d...

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Get Impressive Email Open Rates with these 8 Strategies

Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts ...

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6 Essential Pillars of a B2B Marketing strategy for a professional services firm

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

When your company manufactures products to sell, a big advantage you have in its marketing is that y...

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4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

The number of options available to a digital marketer have increased manifold today. Apart from the ...

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Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service

From older businesses relying solely on the postal address to enterprises looking to append or updat...

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Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending

Maintaining data prior to email appending holds the key for an effective data appending campaign. By...

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How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?

Businesses today are as much about communication as they are about sales. Successful business enterp...

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As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...

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Top Email Marketing Metrics Every B2B Business Should Track in 2025

Top Email Marketing Metrics Every B2B Business Should Track in 2025

Email marketing remains one of the most powerful channels for B2B lead generation and customer engag...

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What Parameters Do You Use to Segment Your Email Lists?

What Parameters Do You Use to Segment Your Email Lists?

Segmenting Your B2B Email List for Maximum Email Marketing ROI However, without strategic segmentati...

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