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Category: Data Management

Data Segmentation is a pre-requisite for ABM Success

Data Segmentation is a pre-requisite for ABM Success

Most B2B digital marketers are adopting an ABM based approach nowadays, and they start off the proce...

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Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

The corporate cockpit deals with collaborative data management and several gaps need to be addressed...

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What is your data governance strategy?

What is your data governance strategy?

Once you are ready to implement data governance, don’t jump right in. Devise a workable strategy f...

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Is Data Quality the same as Data Governance?

Is Data Quality the same as Data Governance?

Although often used interchangeably, data quality and data governance are two entirely different asp...

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How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

  The constant movement of B2B professionals from field to field, and company to company makes ...

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Expert Speak: How Does Email Appending Exactly Work

Expert Speak: How Does Email Appending Exactly Work

  It is a question so frequently asked, and yet so misinterpreted. So, how does email appendin...

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This is the One Template that Will Solve All Your Company Profiling Worries in 2018

This is the One Template that Will Solve All Your Company Profiling Worries in 2018

  Only your customers should talk about you. Otherwise, your marketing will not work in 2018. &...

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10 Brilliant Avenues to Leverage Your Healthcare List for Better RoI

10 Brilliant Avenues to Leverage Your Healthcare List for Better RoI

  77% of all healthcare enquiries begin at a search engine. 72% of all internet users have chec...

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Tick off these 6 Points before 25th May for Complete GDPR Compliance

Tick off these 6 Points before 25th May for Complete GDPR Compliance

Your appointment with GDPR is just a month away. While there are many who have promised “guarantee...

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Ensure Your B2B Data Appending Includes Decay Protection!

Ensure Your B2B Data Appending Includes Decay Protection!

When you discover that the company you’ve dialed closed two years back, you know that your conta...

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