Data Management

Category: Data Management

Challenges of Data-Driven Marketing

While data-driven marketing is the new wave in the marketing sphere, CMOs are struggling to utilize ...

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Direct Marketing Association is one of the largest groups of data driven marketing professionals. DM...

Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it a...

Give your business a boost with data automation

When you are trying to pull customer database from one account data to populate it in your own syste...

Data automation – from piles of paper to lists of contacts

It’s not too long ago that bigger organizations had their entire database based on pieces of paper...

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ...

Data is your core asset. Are you maintaining it with data cleansing?

Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Simila...

To those who want to use email appending – But can’t get started!

Email appending has been in the industry for some time now, yet many businesses are skeptical on usi...

7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider ...

Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media...