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Category: Data Management

Canada takes a tough stand on email marketing, introduces CASL

Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media...

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From a business feature to a necessity – Journey of data mining applications

From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that get...

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Turn Your List into a Strategic Asset – List hygiene best practices

Turn Your List into a Strategic Asset – List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ...

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Road Map to B2B Market Segmentation

Road Map to B2B Market Segmentation

Unlike B2C market segmentation, B2B segmentation requires a deeper analysis, and study. In this blog...

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