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William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

6 Essential Pillars of B2B Marketing June 26, 2019 / 3 min read

By: William Shepherd

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

Healthcare Email List May 29, 2019 / 4 min read

By: William Shepherd

Best Solutions for Generating a Professional Healthcare Email List

Do's & Don'ts of Using Email Append Service May 09, 2019 / 3 min read

By: William Shepherd

Do’s & Don’ts of Using Email Append Service

Importance of email appending in email marketing April 24, 2019 / 5 min read

By: William Shepherd

7 Ways B2B Email Appending Improves Your Marketing Performance

Email Appending Services April 12, 2019 / 3 min read

By: William Shepherd

How do businesses benefit from Email Appending?

Buyer Personas should a company have March 29, 2019 / 3 min read

By: William Shepherd

How Many Buyer Personas Should a Company have?

Ideal Customer Profile March 20, 2019 / 4 min read

By: William Shepherd

The Ideal Customer Profile blueprint: A step by step guide

parameters for segmentation March 11, 2019 / 3 min read

By: William Shepherd

Are you using these parameters yet for segmentation of prospects?

email marketing metrics for your business February 26, 2019 / 5 min read

By: William Shepherd

Top Email Marketing Metrics Every B2B Business Should Track in 2025