William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

parameters for segmentation March 11, 2019 / 3 min read

By: William Shepherd

Are you using these parameters yet for segmentation of prospects?

email marketing metrics for your business February 26, 2019 / 5 min read

By: William Shepherd

Top Email Marketing Metrics Every B2B Business Should Track in 2025

align to CMOs needs and seal the deal February 18, 2019 / 4 min read

By: William Shepherd

How you can align to CMOs needs and seal the deal?

What technologies are the CMOs looking forward to? February 14, 2019 / 4 min read

By: William Shepherd

What technologies are the CMOs looking forward to?

KPIs of CMO February 12, 2019 / 4 min read

By: William Shepherd

What are the KPIs for a CMO? How are they measured?

Revenue goals February 05, 2019 / 3 min read

By: William Shepherd

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Attributes of CMO February 01, 2019 / 4 min read

By: William Shepherd

What are the most important attributes of a top-class CMO?

Distinguish between ICP and BP January 30, 2019 / 3 min read

By: William Shepherd

Empower your marketing and sales intelligence: Distinguish between ICP and BP

CMO January 28, 2019 / 4 min read

By: William Shepherd

In turbulent waters: The CMO in the digital omni-channel era