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William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

Data Segmentation is a pre-requisite for ABM Success December 17, 2018 / 3 min read

By: William Shepherd

Data Segmentation is a pre-requisite for ABM Success

Data Governance gaps will lead to attacks and ransom December 13, 2018 / 3 min read

By: William Shepherd

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

What is your data governance strategy December 11, 2018 / 3 min read

By: William Shepherd

What is your data governance strategy?

Data Quality the same as Data Governance December 07, 2018 / 3 min read

By: William Shepherd

Is Data Quality the same as Data Governance?

3 Simple Ways to Reactivate & Engage Your Subscribers December 03, 2018 / 4 min read

By: William Shepherd

3 Simple Ways to Reactivate & Engage Your Subscribers

3 Ways to Optimize ROI with Dynamic Email Content November 29, 2018 / 4 min read

By: William Shepherd

3 Ways to Optimize ROI with Dynamic Email Content

Refine Your Survey Strategy to Boost Responsiveness November 23, 2018 / 3 min read

By: William Shepherd

Refine Your Survey Strategy to Boost Responsiveness

Healthcare Marketing November 19, 2018 / 4 min read

By: William Shepherd

7 Implementation Steps to Achieve Healthcare Marketing Success