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William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

Business Essentials January 17, 2019 / 4 min read

By: William Shepherd

Why websites will be even more essential for businesses in 2019

SEO Marketing – Where is it heading? January 11, 2019 / 3 min read

By: William Shepherd

SEO Marketing – Where is it heading?

Three elementary mistakes to avoid to sail your way to sales success January 09, 2019 / 3 min read

By: William Shepherd

Three elementary mistakes to avoid to sail your way to sales success

Understanding the need for data enrichment January 03, 2019 / 5 min read

By: William Shepherd

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Stop miscalculating the ROI; start enriching raw data for business January 02, 2019 / 4 min read

By: William Shepherd

Stop miscalculating the ROI; start enriching raw data for business

4 examples of social media marketing gone wrong in 2018 December 31, 2018 / 3 min read

By: William Shepherd

4 examples of social media marketing gone wrong in 2018

6 result-critical benefits with Data Enrichment December 27, 2018 / 4 min read

By: William Shepherd

Top 6 result-critical benefits with Data Enrichment

innovative marketing December 24, 2018 / 3 min read

By: William Shepherd

4 Digital marketing campaigns Success Case Studies that Won our Hearts

CMOs need to battle December 19, 2018 / 6 min read

By: William Shepherd

Top 3 concerns CMOs need to battle before 2019