William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

Hallmarks of a Competent B2B Data Provider December 19, 2019 / 7 min read

By: William Shepherd

Hallmarks of a Competent B2B Data Provider

December 04, 2019 / 5 min read

By: William Shepherd

A/B Testing B2B Email Campaigns: The Ultimate Guide to Statistical Significance

ROI With Customer Profiling November 13, 2019 / 4 min read

By: William Shepherd

How Customer Profiling Can Improve Your MROI

November 01, 2019 / 6 min read

By: William Shepherd

8 Hacks for Every Result Focused Healthcare Marketer

Email Marketing Trends October 10, 2019 / 3 min read

By: William Shepherd

Top 5 Trends for Email Marketing in 2019

Custom Data September 27, 2019 / 4 min read

By: William Shepherd

The Role of Custom Data in Penetrating Highly Niche Markets

September 12, 2019 / 5 min read

By: William Shepherd

Total Addressable Market (TAM) – And why it matters?

Make or Break August 21, 2019 / 4 min read

By: William Shepherd

Make Your Brand Findable. Use Social Media Marketing Strategically

connect-decision-maker August 05, 2019 / 2 min read

By: William Shepherd

Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI