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William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

Result-driven Email Marketing July 23, 2020 / 4 min read

By: William Shepherd

On High-Impact Voyage: Secrets of Result-driven Email Marketing

Grow Your Medical Practice June 24, 2020 / 6 min read

By: William Shepherd

How to Grow Your Medical Practice? Tips for Doctors to Grow their Patient Base Organically

Data-Driven Marketing Strategy May 20, 2020 / 6 min read

By: William Shepherd

Fix These Issues in Your Data-Driven Marketing Strategy

B2B Marketing in the Days of Social Distancing April 06, 2020 / 5 min read

By: William Shepherd

Unlocking B2B Growth: The Transformative Power of Deep ICP Insights

Value of Email Marketing March 05, 2020 / 7 min read

By: William Shepherd

The Value of Email Marketing in the current Social Media Uprising!

We Love Data February 14, 2020 / 5 min read

By: William Shepherd

10 Reasons Why We Love Data

Custom Data January 09, 2020 / 6 min read

By: William Shepherd

Custom Data: Because Spray-and-Pray Doesn’t Work

Hallmarks of a Competent B2B Data Provider December 19, 2019 / 7 min read

By: William Shepherd

Hallmarks of a Competent B2B Data Provider

December 04, 2019 / 5 min read

By: William Shepherd

A/B Testing B2B Email Campaigns: The Ultimate Guide to Statistical Significance