William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

Email Marketing Mistakes May 07, 2021 / 5 min read

By: William Shepherd

Stop Making These 5 Email Marketing Mistakes

Marketing Through Education April 09, 2021 / 5 min read

By: William Shepherd

Marketing Through Education: How to Promote Your Products Without Sounding Overly Promotional?

Event Marketing February 26, 2021 / 6 min read

By: William Shepherd

Event Marketing is Not Dead; It’s Simply Gone Virtual

Types of Customer Segmentation January 28, 2021 / 4 min read

By: William Shepherd

Learn About the Five Most Common Types of Customer Segmentation

Top Best Practices for Data Collection January 07, 2021 / 4 min read

By: William Shepherd

Top Best Practices for Data Collection

Essential Email Marketing Tips for Your Christmas Campaigns December 17, 2020 / 6 min read

By: William Shepherd

Essential Email Marketing Tips for Your Christmas Campaigns

TAM-Analysis-A-guide November 23, 2020 / 6 min read

By: William Shepherd

TAM Analysis: A guide

Tech Install Data November 06, 2020 / 6 min read

By: William Shepherd

A Guide to Tech Install Data

Era of Data-driven Decisions October 21, 2020 / 5 min read

By: William Shepherd

An Era of Data-driven Decisions: 7 Steps on How the Management Today can get its Data Game Face On!