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William Shepherd

William Shepherd is Senior Account Manager for B2B Channel Sales at LakeB2B. His professional focus includes B2B data, channel partnerships, database enrichment, sales intelligence, and targeted marketing. William helps organizations and data resellers improve prospect information, reach relevant decision-makers, and build more efficient sales and demand-generation campaigns.

Importance of Data Cleansing October 04, 2024 / 6 min read

By: William Shepherd

The Importance of Data Cleansing and Enrichment in B2B Marketing

Maximize Click-through Rates and Get the Best Results from Email Marketing Campaigns with LakeB2B July 15, 2024 / 8 min read

By: William Shepherd

Maximize Click-through Rates and Get the Best Results from Email Marketing Campaigns with LakeB2B

Email Marketing Tips November 22, 2021 / 7 min read

By: William Shepherd

Email Marketing Strategies for Black Friday and Cyber Monday

October 08, 2021 / 6 min read

By: William Shepherd

Using Customer Data to Drive Better Customer Engagement: A Guide

August 13, 2021 / 6 min read

By: William Shepherd

A Practical Guide to Developing Your Telemedicine App

July 16, 2021 / 6 min read

By: William Shepherd

5-step Guide for Selling Medical Devices to Hospitals and IDNs

3X Sales Using Website Visitor Data for LinkedIn Marketing June 04, 2021 / 6 min read

By: William Shepherd

How to 3X Sales Using Website Visitor Data for LinkedIn Marketing

Email Marketing Mistakes May 07, 2021 / 5 min read

By: William Shepherd

Stop Making These 5 Email Marketing Mistakes

Marketing Through Education April 09, 2021 / 5 min read

By: William Shepherd

Marketing Through Education: How to Promote Your Products Without Sounding Overly Promotional?