Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

Best Healthcare Marketing Strategies That Will Help You Grow

Best Healthcare Marketing Strategies That Will Help You Grow

With an annual growth rate of 5.4% until 2028, the global healthcare industry is becoming fiercely c...

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How Data Cleansing Strategy Improves Marketing ROI?

How Data Cleansing Strategy Improves Marketing ROI?

Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...

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How Bad Data Can Dampen Your ABM Strategy

How Bad Data Can Dampen Your ABM Strategy

The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...

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How To Leverage B2B SMS Marketing

How To Leverage B2B SMS Marketing

Mobile phones are the go-to way of sending and receiving information today. And this is why every bu...

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Healthcare Account-Based Marketing How to Do it the Right Way

Healthcare Account-Based Marketing How to Do it the Right Way

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies c...

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6 Easy but Powerful Email Marketing Hacks for 2022

6 Easy but Powerful Email Marketing Hacks for 2022

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...

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Why B2B Needs to Start Acting More Like B2C

Why B2B Needs to Start Acting More Like B2C

B2C businesses are killing it with conversions one major reason is a smooth, seamless buying experie...

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The Importance of Mobile Marketing in B2B Space

The Importance of Mobile Marketing in B2B Space

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on tradition...

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Neurologist Marketing: Using Neurology Leads Profile and Contact Database

Neurologist Marketing: Using Neurology Leads Profile and Contact Database

Imagine running marketing campaigns to generate demand from neurologist email lists that also gives ...

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5 Practical Email Marketing Hacks to Double Your Sales

5 Practical Email Marketing Hacks to Double Your Sales

Majority of the marketers operating in the B2B space either come to the conclusion that email market...

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