Communication via Connectivity- The Rise of IoT

The future is here and it brings with it unimaginable technological advancements that have revolutionized our day-to-day life.  Agreed, that the Internet does play a crucial role in transforming the technology ecosystem; the Internet of Things (IoT) has taken us to a whole new level of automation processes.

What Does the Internet of Things Mean for B2B Marketers?

It is expected that by 2020, there will be billions of devices supported by high-end data connected to the Internet. With robust networks that operate on evolved sensors and nodes, communication across such wireless networks would be ideal implementations that impact businesses.

As for B2B marketers, the Internet of Things holds a plethora of opportunities. Industry processes, optimization and overall proficiency form a fundamental gateway to leverage technology with market strategies, real-time data queries resulting in positive ROI.

Here, we take a look at how B2B marketers inculcate IoT to regular business processes in order to deliver valuable data and insights.

Adopting Personalization

If you are still under the impression that IoT has taken a backseat, it isn’t so. It is definitely going to stay with us for the long haul with constant developments propelling the B2B industry to influence work processes. Real-time messaging advocates’ delivery issues by significantly improving efficiency and higher conversion rates. Offering prospects tailor-made pitches that fit into the marketer’s buyer persona to fulfill the sales funnel quota, gives the customer a personalized marketing experience.

Engaging in Real-Time

Timing is of essence in B2B sales situations, and engaging potential buyers at the right time is troublesome for both marketing and sales teams. With IoT marketers are able to respond to client needs in real-time through engagement strategies. The ease of instant data allows immediate access to relevant feedback and upgrades without waiting on survey results.

Precise Tracking

Location tracking with IoT allows B2B marketers to precisely follow and track every stage of the buyer journey. Right from the initial stage until the product is purchased, used and ultimately wherein its feedback is given. Simply put, it’s an IoT marketing loop with the buyer-seller journey incorporated to find an “optimal time period“. This leads to monitoring and tracking browsing behavior that in turn influences B2B business processes.

Comprehending Product Usage

For B2B marketers, gaining customer insights on products and services is quite a complex process. Time consuming data collection methods, primary and secondary research through surveys and forms is made quite simple with IoT. Now, businesses are able to gain insights on product usage and are thus able to better comprehend customer needs and provide ultimate user satisfaction. The enhanced data system through connected devices improves product efficiency and evolved user experiences.

Managing Customer Relationships

The Internet of Things offers an effective way to understand influences of market forces, social interaction, and behavioral economics alongside business interactions to manage customer experiences. Customer data is made easily accessible with tools and measures that employ analytics to improve product performances. This opens doors to valuing and nurturing customer relationships by offering meaningful and relevant business insights and ultimately enhance end-to-end customer touch-points.

Future of IoT

So, how is IoT changing the way the world communicates?

Traditionally, the main form of communication that was used was physical letters which were time-bound. With the invention of the internet came- email which meant messages could be sent and received instantly. Now, IoT is changing the way we work by saving time and resources and opening new opportunities for expansion, connectivity and growth.

Everyday objects and means to converse are being tracked with internet connectivity. IoT brings powerful data processing and analytics with advanced capabilities that is transforming the way we work, live and communicate. With a plethora of devices and sensors that help us communicate not only with one another but with different computers and systems, IoT has only made life seamless.

Here are some major ways in which IoT has helped change the way the world communicates:

• Location tracking: Intelligent machines imbibed with IoT have definitely made location tracking easier. Be it the enterprise that tracks its equipment through wireless devices or operating tools and services for internal connectivity. IoT accumulates credible volumes of real-time and contextual data that is needed to communicate wirelessly.

• Interconnectivity of devices:  Businesses are able to track, operate and implement complex aspects of the enterprise by connecting devices and interlinking digital resources along the network. In simpler words- IoT has helped users connect with ordinary objects to smart devices to deliver genuine information across channels.

• Remote mobile device management: The basis of IoT are tiny sensors that gather, store and analyze data. This has had a huge impact on smartphones and remotely accessed devices. It has allowed us to gain a 360 degree control over data for further processing, updating software and managing devices remotely.

• Increased productivity and efficiency: Digital communication is the smarter way to converse at work. Collaborative work spaces that have implemented cloud storage and real-time messaging have changed the face of business functionality. One good example here is- the healthcare industry. Where equipment and devices connected by the internet can be geographically mapped as well as tracked. This saves time and money resulting in reduced loss rates.

Parting Thoughts

With the combined power of the Internet made seamless, B2B marketers are the real winners displaying tailor-made user experiences, data-driven insights, product usage processes and high-end decision making skills. IoT with its instantaneous reach has been able to integrate business functions like marketing, sales and product development to reciprocate an intelligent business strategy.

The benefits of the Internet of Things can drastically create business opportunities that enable sustained growth-cycles with responsive real-time engagement processors. While interoperability, data integrity shared infrastructure and standard communication protocol are some challenges faced by IoT, considering the constant evolution in technology these barriers can be tackled over defined time-periods.

A whopping 94% of all businesses have seen a return on their IoT investments. Take charge and adapt your business processes to match with that of IoT.

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