LakeB2B Helped This Biological and Industrial Equipment Manufacturer Almost Double Their ROIs with Data Appending and De-Duplication

MROIs Increased by 110%, CTRs were 138% Higher, and 50% More Appointments Scheduled

Industry: Biological and Industrial Equipment Manufacturing

Products

Stereo microscopes and macroscopes, microscope cameras, digital microscopes, light microscopes, microscope software, and EM sample preparation products.

Challange :

A contact database full of inaccurate and duplicate contact details of the target audience. The database lacked exact and proper job titles, hindering hyper-personalization and precision targeting campaigns.

Objective :

Improve data quality and hygiene through appending proper job titles and de-duplication to enable precise multi-channel marketing, increase campaign response rates, and ultimately improve Marketing ROIs and shorten sales cycles.

Outreach Performance

The results of the pilot programs were staggering

MROIs Increased: 110%

Email CTRs Improved: Nearly 138%

Campaign Response Rates (Across Channels) Improved: 117%

Sales Cycles Shortened: 32% (Better than the industry average)

Company Overview:

The client company is a world leader in innovating and developing microscopes and scientific instruments. This next-gen family business is a global enterprise, providing tailor-made solutions for sample preparation, testing, measuring, and analyzing microscopic structures.

The Challenge:

The client’s sales and marketing teams, using an Account-Based Marketing (ABM) strategy across channels like email and social media, faced major hurdles because their contact database was rife with duplicates and inaccuracies. Despite high email deliverability (at least 95%), this poor data hygiene led to sales reps contacting the same accounts multiple times, resulting in unreliable campaign results, low Marketing ROIs, poor customer experience, and high churn rates. Furthermore, low engagement rates, including a mere 1.5% CTR, were compounded by the lack of exact and proper job titles in the database, preventing the hyper-personalization needed for precision targeting campaigns across diverse industries like pharmaceutical and medical device manufacturing.

LakeB2B Strategic Solution:

LakeB2B’s lead-gen outsourcing team identified that campaign deployment suffered from a lack of a cohesive database that could facilitate precise multi-channel marketing. The two solutions chosen were Data Appending followed by thorough De-Duplication.

Precision Data Appending: The client’s existing database was appended based on the special criteria of providing exact and proper job titles (not exceeding 40 characters). The final database included titles like:

Researchers in Molecular Diagnostics Lab

Researchers in Medical Device Manufacturing Company

Quality Control Officer for Watch Manufacturer

Chief R&D Officer in Automotive Company

And other similarly precise roles.

Thorough De-Duplication: After job title appending, a comprehensive de-duplication was carried out. The data experts did not just flag but fixed the duplicate accounts, automatically merging the record information within two days. This instantly aided in lead scoring, lead routing, and attrition management.

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Campaign Highlights

Pilot programs were run using the appended and de-duped contact database.

  • Targeted Outreach: Exclusive event invites were sent via email to those in the consideration stage.
  • Content Nurturing: Relevant blog posts and short-form content (infographics) were used to target audiences starting their search for solutions.
  • Multi-Channel Strategy: Social media ads and tele-calls were also leveraged for lead generation and nurturing.

Key Success Factors

Data Accuracy

LakeB2B’s process of appending exact job titles allowed for the level of hyper-personalization needed for their ABM strategy.

De-Duplication Excellence

LakeB2B’s process of appending exact job titles allowed for the level of hyper-personalization needed for their ABM strategy.

Client Testimonial

We may have owned intent-based data but it was Lake B2B that made it possible to run precision-targeted campaigns across different channels. Kudos to the team for their prompt response; keep up the good work!

CEO, Biological and Industrial Equipment Manufacturer

Conclusion

By implementing a strategic combination of precision data appending and thorouh de-duplication, LakeB2B transformed the client’s data weakness into a core strength. This resulted in an immediate, significant improvement in marketing engagement and campaign efficiency, allowing the client to achieve steady ROIs and shorten sales cycles in record time.

Ready to accelerate your market expansion?

Contact LakeB2B today to discover how our data-driven solutions can transform your growth strategy.

SCHEDULE A DEMO

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