Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Canada takes a tough stand on email marketing, introduces CASL

Just when businesses were getting comfortable with automated email marketing, automated social media posts, sending an email on the latest...

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Email Marketing Gospel of Dos and Don’ts

With the increased use of social media, there is a myth that the use of Email marketing is reducing. With...

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Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing Digital presence has revolutionized the entire sales process in...

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From a business feature to a necessity – Journey of data mining applications

With evolving tools and data management systems, there is an enormous amount of information that gets collated in every enterprise...

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Turn Your List into a Strategic Asset - List hygiene best practices

If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for you to spot...

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Build a Winning Email Marketing Strategy

It is a known fact that the best digital marketing channel that generates ROI is email marketing. However, email marketing...

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Market Research - All Questions Answered

How do you find your customers' preferences, buying habits, traits,and needs? Do you know what customers are talking about your...

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How does Email Data Card help Email Marketers?

First, let's uncover the term data card.... An email data card is an informative document containing the email address available...

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Road Map to B2B Market Segmentation

Unlike B2C market segmentation, B2B segmentation requires a deeper analysis, and study. In this blog post we list out the...

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