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John Williams

Email Appending Services April 12, 2019 / 3 min read

By: John Williams

How do businesses benefit from Email Appending?

Buyer Personas should a company have March 29, 2019 / 3 min read

By: John Williams

How Many Buyer Personas Should a Company have?

Ideal Customer Profile March 20, 2019 / 4 min read

By: John Williams

The Ideal Customer Profile blueprint: A step by step guide

parameters for segmentation March 11, 2019 / 3 min read

By: John Williams

Are you using these parameters yet for segmentation of prospects?

email marketing metrics for your business February 26, 2019 / 5 min read

By: John Williams

Top Email Marketing Metrics Every B2B Business Should Track in 2025

Account Based Marketing February 20, 2019 / 3 min read

By: John Williams

What is Account-Based Marketing or ABM?

align to CMOs needs and seal the deal February 18, 2019 / 4 min read

By: John Williams

How you can align to CMOs needs and seal the deal?

What technologies are the CMOs looking forward to? February 14, 2019 / 4 min read

By: John Williams

What technologies are the CMOs looking forward to?

KPIs of CMO February 12, 2019 / 4 min read

By: John Williams

What are the KPIs for a CMO? How are they measured?