Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Author: Charles Berry

Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.

7 Effective Strategies to Generate Business Sales Leads

7 Effective Strategies to Generate Business Sales Leads

Generating sales leads is an important factor for any business as the leads are the reason for busin...

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Top 10 Reasons Why Data Enrichment Could Mean Greater Results for Your Business

Top 10 Reasons Why Data Enrichment Could Mean Greater Results for Your Business

What is Data Enrichment? Data enrichment or data appending is the process of adding updated and accu...

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5 Proven Strategies To Build An Email List Quickly And Easily

5 Proven Strategies To Build An Email List Quickly And Easily

It’s no secret that a high-quality email list is vital to your marketing campaigns. This is es...

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How To Choose Among the Best Email Service Providers?

How To Choose Among the Best Email Service Providers?

Investing in the right email service provider or ESP is all about the fit. A good ESP is not always ...

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Best Healthcare Marketing Strategies That Will Help You Grow

Best Healthcare Marketing Strategies That Will Help You Grow

With an annual growth rate of 5.4% until 2028, the global healthcare industry is becoming fiercely c...

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How Data Cleansing Strategy Improves Marketing ROI?

How Data Cleansing Strategy Improves Marketing ROI?

Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...

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How Bad Data Can Dampen Your ABM Strategy

How Bad Data Can Dampen Your ABM Strategy

The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...

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How To Leverage B2B SMS Marketing

How To Leverage B2B SMS Marketing

Mobile phones are the go-to way of sending and receiving information today. And this is why every bu...

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Healthcare Account-Based Marketing How to Do it the Right Way

Healthcare Account-Based Marketing How to Do it the Right Way

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies c...

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6 Easy but Powerful Email Marketing Hacks for 2022

6 Easy but Powerful Email Marketing Hacks for 2022

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...

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