Building Meaningful Connections in Education Sector through F2F Roundtables Events

Client Overview

Our client is a major U.S.-based higher-education consortium that oversees multiple campuses, online programs, and international student recruitment arms. They were keen to elevate their brand among decision-makers (Provosts, Deans, and Directors of International Recruitment) and build strategic partnerships with global agents and institutions.

Challenges

• The client had strong internal capabilities but lacked high-touch, executive-level engagements to elevate thought-leadership and generate meaningful strategic relationships.
• Traditional events and webinars produced limited one-way engagement and poor follow-through on actionable partnerships.
• They needed to gather qualitative insights from senior education leaders to shape their next phase of global growth.

Objectives

• Host intimate, in-person roundtable gatherings of 12-15 senior decision-makers from peer institutions and global agents.
• Position the consortium as a thought-leader in international education and non-degree program expansion.
• Convert the engagements into measurable pipeline opportunities (joint programs, agent agreements, campus partnerships).

LakeB2B’s Solution

Leveraging the Round Table F2F Meeting as a Service model, LakeB2B provided:

• Curated Guest List & Outreach: Identified and invited senior education executives (Provosts, International Directors) from U.S. and select global markets.
• Event Planning & Facilitation: Developed agenda themes (e.g., “The Future of Trans-National Education Post-Pandemic”), engaged a professional moderator, and arranged a private venue.
• Multi-Channel Engagement & Follow-Up: Sent personalized invitations, managed RSVPs, facilitated the roundtable discussion, then delivered a post-event insights summary and follow-up appointment scheduling.
• Data Capture & Pipeline Integration: All attendee interactions and insights were fed into the client’s CRM for tracking and follow-up.

Results

• Within 3 months the client secured 22 strategic meetings (versus target of 15) with new partner institutions.
• Partner-program launches increased by 40% in the next quarter.
• The roundtable event cost per strategic meeting was 35% lower compared to previous trade-show based outreach.
• Client brand-positioning improved: 90% of attendees rated the event “Highly Valuable” and indicated willingness to engage further.