Target Cyber Monday with Easy B2B Business Strategies
With the recent digital upsurge that the past decade has witnessed, it’s a given that the Thanksgiving weekend, starting from Turkey Day, Black Friday, and Cyber Monday are some of the biggest revenue-generating holidays for B2B marketing. Marketers make the most of the shopping spike and roll- out irresistible offers for their customers. They want to reap the most through their target markets and capture the holiday frenzy.
It’s definitely not easy to resist these amazing offers and deals in your inbox. Not only in the inbox but everywhere you look there is some hard-selling taking place. B2B businesses always have a marketing strategy in place for the holiday season and this time it’s no different.
Adopt These 5 Easy B2B Business Strategies and transform your Cyber Monday deals into a blockbuster
Here are some insights on how you can use the holiday season to market your business to prospects successfully.
1. Recognise Demand
When composing emails or offer campaigns, remember to reflect messages that your customer or prospect can connect with at this time of the year. In simple words- address the customer’s nightmares. Ring-in early bird offers, just so that clients are reassured that they would not have to fight through the exhaustive shopping process. The key here is to tune into your customer’s demand and offer them tailor-made solutions. This only leads to better data management, so that as marketers you can help identify customers’ needs these holidays.
It’s also good to remember not to “Cyber-Monday White-Wash” your emails with clichéd words hoping to build some traffic over a couple of hurried transactions. Customers are smart and can see through when you try too hard.
2. Add Value with Holiday-Themed Offers
Being able to cash in on offers and deals is on every shopper’s mind every holiday season. While in B2C scenario, it’s much easier to maneuver around and take away big gains by offering low prices and deals. The case with B2B marketing is quite challenging. Yet, as B2B marketers you need to distinguish and package your holiday offers that add value to your target audience. The trick is to identify what they truly appreciate and value.
One effective method is promoting emails that your customer is more likely to open and check. But due to email overload, email open rates actually decrease during the holidays so keep in mind to start early and give out offers that are valued.
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3. Distribute Content with a Mix of Promotions
Maintain a healthy presence across different channels this holiday season. Right from social sharing to your brand website and landing page. Sending emails right before thanksgiving has resulted in some good traction. Plan viable strategies to tackle the holiday rush and increase your leads. Focus on prospects and clients that reside at the top of your sales funnel. For Cyber Monday promote futuristic webinars and case studies that your audience would be interested in if they have opted for a quiet holiday.
Responsive emails also render great success rates. Design user-friendly and quick templates to capture target audiences’ attention that leads to further engagement loops. Showcase your products and help your customers to understand how these can be useful to them. Deliver what they need by partnering with associates to build strong connections, thereby widening your business network.
4. Keep In Mind Your Customer’s Budget
Plan and strategize your marketing promotions wisely to keep in tune with the customer’s budget and keenness to spend. Analyze their buying patterns and follow buyer persona profiles to sync your customers’ needs. Budget crunches are bound to happen as it is the holiday season. In such cases entice the customer with promotional deals and offers that meet their needs and your sales targets. Lock the strategy and proceed to target your business customers.
Yes, it is true that B2B marketers cannot compete with door-buster deals that retailers offer; even then you as a B2B marketer can offer value deals that would bring new opportunities to grow and advance your B2B businesses.
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5. Gift your customers useful content
Keep up with the trends. Nowadays, visual content is most appealing. Offer your customers knowledge-sharing content that is creative, insightful, and useful. Provide your users with infographics that demonstrate how they benefit from your product and service. This makes customers understand and relate to your content. Skip the traditional gifting methods of chocolates and cookies and send out optimum content that is engaging and interacting.
Not only regular emails, documents, or data, as B2B marketers provide mobile content that is functional and valuable. Be sure to optimize your mobile content during this holiday season to get the best-of-best interaction and usage. Cyber Monday being the biggest online shopping extravaganza, it is good to offer the audience digital experiences that drive successful ROI.
Conclusion
With all the clutter and hala-ba-loo during the holiday season for B2B marketers, it is a rather taxing time to gain attention. However, by aligning your business strategy and marketing calendar around the needs of your customers- improve your customer connect, drive in more business, and provide valuable insights.
Our experts can offer solutions best suited for your b2b marketing campaigns. You can connect with us here.
