Data Management

Category: Marketing

Email Marketing in the Age of Coronavirus

At this point, it would be naïve not to acknowledge the economic downturn sustained by businesses a...

Chief Marketing Ideas for Customer Retention during CORONA Lockdown

Even if you need to close due to health and safety concerns, there are ways to keep serving your cus...

Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, ...

B2B Marketing in the Days of Social Distancing: It’s Time to Go Digital

As 2020 began, marketers were waiting, with bated breaths, for events like the Summer Olympics, US e...

Growth hack to marketers – Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenge...

Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, p...

How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat....

A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end...

Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audi...

Data Enrichment Best Practices

In a hyper-competitive business landscape, the right marketing data is the tool that can take an org...