Category: Data Management

Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.

Data Is the New Oil

Data Is the New Oil
Mike Connolly October 11, 2019
For the past few centuries, oil was considered to be the most valuable resource, without which the i... Read More

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing
Arun Pillai October 3, 2019
Today, companies from all spheres of business generate tidal amounts of data during the course of th... Read More

The Role of Custom Data in Penetrating Highly Niche Markets

The Role of Custom Data in Penetrating Highly Niche Markets
Gautam Mane September 27, 2019
Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lea... Read More

Know Your Customers Personality with Social Media Appending

Know Your Customers Personality with Social Media Appending
Gautam Mane July 10, 2019
85 points – every time a follower shared content through your paid campaign on LinkedIn 80 poi... Read More

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies

Differentiate as a B2B Marketer and Reseller with 5 Top Notch Data Enrichment Strategies
Arun Pillai May 23, 2019
As careers progress, companies transform and accounts migrate, customers and prospects data also cha... Read More

How the power of data can change your direct mail results

How the power of data can change your direct mail results
Arun Pillai April 17, 2019
“Data will talk to you if you are willing to listen” famously said entrepreneur Jim Berg... Read More

Are you using these parameters yet for segmentation of prospects?

Are you using these parameters yet for segmentation of prospects?
Gautam Mane March 11, 2019
When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ... Read More

Engagement metrics: Easy, sensible way for segmentation on most platforms

Engagement metrics: Easy, sensible way for segmentation on most platforms
Gautam Mane February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th... Read More

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data
Gautam Mane January 3, 2019
Anything to do with digital marketing has a set of data as its starting point. The success of any ca... Read More