Client Overview
A prominent & premium cosmetic brand from India with a strong retail presence. They focus on skincare, makeup, and beauty products, targeting style-conscious customers.
The brand actively runs seasonal promotions, new product launches, and engagement campaigns to build trust, loyalty, and presence.
Business Challenge
- The brand aimed to expand its email marketing strategy beyond just seasonal campaigns.
- They needed access to high-quality B2C customer data for the endeavor.
- Their own customer databases were outdated, limited in size, and lacked segmentation.
- Non-segmented contacts resulted in poor email campaign performance.
Objectives
- Expand the brand’s email reach with updated & verified B2C contact data.
- Target the right audience segments and improve email marketing metrics.
- Support product launches and immediate campaigns with consistent data supply.
The Lakeb2b Approach
LakeB2B delivered verified and 100% opt-in B2C email data that resonated with the client’s marketing requirements. The database was fully segmented based on factors such as demographics, location, and purchase intent.
Execution
- Data was used across promotional emails, new product announcements, and festive offers.
- Campaigns were rolled out in phases to test engagement across different segments.
- Email performance metrics were analyzed to improve targeting in future campaigns.
Results
- 20% increase in open rates and 15% increase in click-through rates within the first campaign cycle.
- Bounce rates dropped by 20% because of cleaner, more accurate data.
- Better audience engagement during new product launches
- Customer acquisition cost dropped significantly, thanks to high-quality, pre-segmented leads.
- More efficient email campaigns enabled the brand to gauge the scalability of its efforts.
Client Testimonial
“It was great teaming up with LakeB2B. Their B2C database created impactful email campaigns. We had improved results and metrics, allowing us to find our own digital-first experience.”