Client Overview
A US-based luxury jewelry brand with a strong heritage and premium positioning. The brand is known for high-value products, operating across retail stores and DTC channels. Since COVID, the business has faced growing competition from digitally native luxury brands.
Business Challenge
- Customer data was fragmented across multiple internal systems.
- Scattered consumer data made personalization difficult.
- Single-market dependence increased risk.
- Increased competition from digitally strong DTC brands.
Objectives
- Needed a proper, organized B2C database
- Improve personalization across marketing campaigns
- Reduce over-reliance on a single geographic market
- Strengthen direct-to-consumer engagement
- Compete more effectively with digital-first luxury brands
The Lakeb2b Approach
LakeB2B delivered high-quality, segmented, and customized B2C contact databases, enabling personalized marketing campaigns. We also supported enrichment of existing customer records to bridge data gaps.
Execution
- Data was integrated into the brand’s CRM and marketing platforms
- Personalized campaigns were launched across email and digital channels
- Separate audience strategies were developed for new and existing markets
- Campaign performance insights were used to refine targeting continuously
Results
- Personalized campaign engagement increased by 34%
- Direct-to-consumer conversion rates improved by 14%
- New market engagement grew by 29% within a year
- Customer data completeness improved significantly
- Overall marketing ROI increased by 2.4x
Client Testimonial
“LakeB2B’s data enabled us to expand confidently beyond our core market. We were able to compete more effectively in the competitive market.”