Client Overview
An Indian beauty and personal care brand, offering cosmetics, skincare, and wellness products. The business operates in a highly competitive quick commerce ecosystem. The brand relies heavily on performance marketing for customer acquisition and retention.
Business Challenge
- Increase in customer acquisition costs due to intense competition.
- Limited campaign effectiveness because of poor audience targeting.
- Rising ad costs driven by quick commerce platforms.
- Low engagement in email campaigns, considering the Indian customer market.
Objectives
- Reduce overall customer acquisition and engagement costs.
- Reach the right consumer segments with targeted B2C databases.
- Improve ROI from marketing spends & strengthen repeat purchase behavior.
The Lakeb2b Approach
LakeB2B recommended SMS as the primary engagement channel due to high open rates in India. Hence, we offered verified B2C contact data, segmented based on location, demographics, and purchase intent.
Execution
- SMS campaigns were launched for offers, flash sales, and app engagement.
- Campaigns were executed in multiple phases to refine targeting.
- Messaging was personalized based on audience segments.
- Performance metrics was reviewed after each campaign to correct the next one.
Results
- SMS open rates increased significantly.
- Click-through rates improved by 38% compared to previous campaigns.
- Engagement increased by 45% within a couple of months.
- Cost per engagement reduced by 30% & overall campaign ROI improved by 2.2x.
Client Testimonial
“LakeB2B helped us reach the right audience at scale. We achieved strong engagement through SMS campaigns. The quality of their databases were important reason for us to improve our campaign performances.”