38 Executive Appointments in 90 Days — How LakeB2B Helped an HR Tech Platform Penetrate Enterprise Accounts Globally

Campaign Objective

Drive high-intent sales appointments and product demos with enterprise HR leaders by implementing a LakeB2B-led, multi-channel outreach strategy.

The Challenge

A product-driven HR Tech company offering end-to-end hiring, onboarding, and workforce automation tools approached LakeB2B with a familiar frustration:

“Our product is strong, but we’re not breaking into the conversations that matter.” – Client’s Sales VP

Despite a well-rounded platform, their outbound efforts were hitting roadblocks:

• Sub-20% email open rates.
• No meaningful traction with decision-makers.
• Disjointed messaging with no follow-through.
• Limited internal bandwidth for sustained outreach.

The client needed a partner who could own the funnel from audience targeting to booking qualified meetings.

LakeB2B’s Solution

A 90-Day, Multi-Channel Campaign Driven by Functional Value & Buyer Relevance.

LakeB2B implemented a three-stage lead generation strategy spanning personalized email outreach, LinkedIn engagement, and high-conversion tele-campaigns. The approach was grounded in business outcomes, not buzzwords avoiding AI or jargon in favor of ROI-led messaging.

Stage 1: Audience Targeting & Persona Segmentation

LakeB2B curated a highly specific Ideal Customer Profile (ICP) using its proprietary global data stack:

• Company Size: 500 – 10,000+ employees
• Regions: US, UK, Singapore, India, ANZ
• Titles: CHRO, Chief People Officer, VP of HR, Director of People & Culture, Head of Talent
• Industries: Tech, Healthcare, Financial Services, Manufacturing, Retail

LakeB2B developed micro-personas to tailor messaging based on role:

• CHROs: Strategic transformation and culture alignment
• Talent Heads: Hiring speed and candidate experience.
• HR Ops: Integration with existing systems and workflow automation

Stage 2: Email Campaign — Personalized, Value-Led Outreach

LakeB2B designed and executed 3 structured email sequences for each persona over 4 weeks:

Execution Highlights:

• Used real sender profiles from LakeB2B’s team and the client’s VP level executives.
• A/B tested subject lines like “Still using spreadsheets to onboard new hires?” (18.7% CTR)
• Time-zone-based scheduling to maximize visibility.

Stage 3: LinkedIn Engagement — Position Before You Pitch

LakeB2B built a visibility-first engagement strategy on LinkedIn:

• Sent executive-level connection requests from client-side leaders.
• Deployed soft-follow-up DMs aligned to persona challenges.
• Shared weekly thought leadership posts on HR tech trends and productivity metrics.
• Retargeted post viewers with follow-up messages after engagement

Stage 4: Tele-Campaign — Warm Calls, Never Cold

LakeB2B’s dedicated SDR team activated tele-campaigns only after identifying intent signals:

• Prospects who opened 2+ emails
• Accepted LinkedIn connections.
• Engaged with shared resources.

Call Playbook Highlights:

• SDRs referenced exact prior engagement (“I saw you downloaded our onboarding benchmark…”)
• Calls emphasized workflow improvements, not demos.
• Calendars were synchronized live on call for frictionless handoff.

Tele-to-Meeting Conversion: 33%

Campaign Results Snapshot (90 Days):

Additional:

• 60% of appointments were at a director-level or above.
• 5 additional opportunities in negotiation or legal stages
• Reusable campaign playbook is now adopted by client’s internal SDR team.

Why LakeB2B Outperformed Expectations:

Strategic Persona Mapping: LakeB2B aligned messaging by role and intent — avoiding generic outreach. CHROs got strategy-driven messages, Talent Heads got performance content.

Multi-Touch Cadence, Synchronized Channels: LakeB2B mapped each channel to the buyer journey:

• Email → Educate.
• LinkedIn → Familiarize.
• Phone → Convert.

Speed, Relevance, and Human Messaging: No gimmicks. No bot-generated intros. Just human, timely outreach that connected pain-points with product capabilities.

What the Client Said:

“We didn’t expect meetings this qualified — LakeB2B delivered enterprise conversations that turned into pipeline faster than our internal team could.” – Director, Global Revenue

“This was the most structured, efficient lead gen engine we’ve ever run. The calendar filled up, and we didn’t chase ghost leads.” – Head of Marketing