Data Management
Email Marketing
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Author: John Williams

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Relevant? Unique? Enough? Understanding the need for data enrichment and net new data

Anything to do with digital marketing has a set of data as its starting point. The success of any ca...

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Stop miscalculating the ROI; start enriching raw data for business

Stop miscalculating the ROI; start enriching raw data for business

Nearly 12% of revenue is lost due to duplication of raw data which has adverse effects on the ROI. D...

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4 examples of social media marketing gone wrong in 2018

4 examples of social media marketing gone wrong in 2018

Take a look at the 4 takeaways from these hilarious social media marketing fails of the year 2018. Y...

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Top 6 result-critical benefits with Data Enrichment

Top 6 result-critical benefits with Data Enrichment

Data enrichment has recorded a whopping 80% growth this year and what’s remarkable is that this ge...

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4 success Case Studies that Won our Hearts

4 success Case Studies that Won our Hearts

Look at how these 4 famous brands came up with brilliant digital marketing campaigns in 2018 for reg...

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Top 3 concerns CMOs need to battle before 2019

Top 3 concerns CMOs need to battle before 2019

You thought some marketing pain points will worry the CMOs most? No, it is Data Security You have yo...

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Data Segmentation is a pre-requisite for ABM Success

Data Segmentation is a pre-requisite for ABM Success

Most B2B digital marketers are adopting an ABM based approach nowadays, and they start off the proce...

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Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

Data Governance gaps will lead to attacks and ransom. Can you afford this risk?

The corporate cockpit deals with collaborative data management and several gaps need to be addressed...

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What is your data governance strategy?

What is your data governance strategy?

Once you are ready to implement data governance, don’t jump right in. Devise a workable strategy f...

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Is Data Quality the same as Data Governance?

Is Data Quality the same as Data Governance?

Although often used interchangeably, data quality and data governance are two entirely different asp...

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