Customer Marketing
Instead of waiting for dissatisfaction to creep in…
Instead of deploying an emergency response strategy…
Instead of directing efforts towards customer remediation…

Isn’t it more practical, positive and profitable to adopt a proactive approach towards customer satisfaction and retention than acquisition?
One of the key areas in B2B customer marketing is retention. In order to improve the longevity of your business, retention is a key success factor. While acquiring customers may be a tempting objective, customer retention marketing starts post-purchase. At this stage you need to provide actual value to ensure sustainable business growth. The end of a buyer’s journey should be considered as the beginning of a new role for sales and marketing. It not what you tell or sell, it is about how you make your customers feel that has a longer lasting impression. Read more about B2B Customer Marketing….

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