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Strategic alignment strengthens North American data capabilities and enhances comprehensive multi-channel marketing services for global clients
Bangalore, India, December 22, 2026 — LakeB2B, a leading provider of data-driven marketing solutions and B2B intelligence services, today announced that Email Data Group is now formally recognized as a sister company within the LakeB2B family of brands. This strategic alignment strengthens the organization’s position as a comprehensive provider of verified B2B and B2C data solutions across North America and global markets.
The sister company relationship leverages the complementary strengths of both organizations: LakeB2B’s advanced AI-amplified data intelligence, full-funnel campaign support, and creative solutions combined with Email Data Group’s specialized expertise in targeted North American email databases and CAN-SPAM compliant email marketing services.
“This formal recognition of Email Data Group as our sister company represents a natural evolution of our shared mission to deliver the highest quality data solutions to B2B marketers. Our clients increasingly demand comprehensive, multi-channel data strategies, and this alignment ensures we can serve them with expanded capabilities while maintaining the specialized expertise each brand is known for.”— Sreedeep Surapaneni, VP of Marketing, LakeB2B
The sister company structure provides several key benefits for clients:
“We’ve seen increasing market demand for our combined capabilities. Recent client inquiries have specifically sought our unified approach to data quality, compliance, and multi-channel marketing execution. This formal structure allows us to better serve these evolving needs.”— Sreedeep Surapaneni
Both companies will continue to operate under their respective brand names while sharing resources, technology infrastructure, and best practices. Email Data Group will maintain its focus on targeted North American email database solutions, while LakeB2B continues to expand its comprehensive data-driven growth services including pre-packaged data lists, campaign bundles, creative services, and video content solutions.
The sister company relationship addresses critical market needs including enhanced data verification standards, improved compliance frameworks for evolving privacy regulations, and the growing demand for integrated multi-channel marketing data solutions. Clients of both organizations will benefit from expanded service offerings and seamless collaboration between teams.
LakeB2B helps B2B brands scale smarter with data-driven growth services that deliver outcomes, not just services. With over a decade of experience, LakeB2B provides pre-packaged data lists, full-funnel campaign support, high-converting creative solutions, and multi-channel growth services. The company serves clients ranging from small and mid-sized businesses to Fortune 500 companies across the US, UK, Canada, Europe, Australia, and global markets. LakeB2B specializes in AI-amplified data intelligence, intent-based targeting, and data-driven marketing solutions. For more information, visit www.lakeb2b.com.
Email Data Group is a well-established provider of unique, quality email marketing services and targeted North American email databases. Specializing in verified B2B and B2C email lists compliant with CAN-SPAM regulations, Email Data Group serves leading companies and agencies across the globe. The company’s clients range from small businesses to Fortune 500 and 1000 companies, with a focus on helping businesses grow by targeting the right audiences through precision email data. For more information, visit www.emaildatagroup.net.
LakeB2B Marketing Team
Email: [email protected]
Website: www.lakeb2b.com
Email Data Group
Email: [email protected]
Website: www.emaildatagroup.net
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.