Social Media Lead Generation Campaign

Overview

A global enterprise technology company aimed to boost brand visibility and generate high-quality leads across APAC using LinkedIn and Meta (Facebook). The campaign ran for six months with the dual objectives of brand building and lead generation.

Objective

• Build brand awareness in key APAC markets.
• Generate qualified leads from senior IT and engineering professionals.

Target Audience

Technical and business decision-makers: CIOs, CTOs, Heads of Engineering, and Digital Transformation leaders from mid-to-large enterprises in APAC (Singapore, India, Japan, Australia)

Content Strategy

Created engaging video and carousel ads highlighting innovation themes for top-of-funnel awareness. Developed gated whitepapers and webinars to drive mid-funnel lead generation. Localized creatives and messaging for regional nuances

Campaign Execution

Phase 1 focused on awareness through Meta video ads and LinkedIn sponsored content. Phase 2 used LinkedIn Lead Gen Forms and Meta Lead Ads to capture leads. Phase 3 retargeted engaged users with direct CTAs and nurtured conversions via CRM integration.

Key Deliverables

• Multi-format creatives (videos, static, carousel) for both platforms
• Gated asset landing pages and webinar registration forms
• Campaign tracking setup and weekly optimization reports
• End-of-campaign analytics dashboard

Results & Metrics

Key Takeaways

• Combining Meta for awareness and LinkedIn for lead generation built a balanced funnel.
• Retargeting engaged users before lead capture improved lead quality.
• Localization and agile optimization reduced CPL and improved conversion rates.

Timeline: 6 Months | Region: APAC | Platforms: LinkedIn + Meta