LAKE B2B’S BUSINESS MATCH-MAKING SUPPORT ADDS MILLIONS OF CRM RECORDS WITH NACE DATA

CLIENT’S TARGET REGION: EUROPE

CLIENT LEARNING: NACE Code Matters For EU-Focused Prospect Targeting

Why NACE Data Enrichment With Lake B2B?

Lake B2B NACE Code Enrichment team is a dedicated support function that has ensured accurately segmented sales outreach resulting in many man hours of savings for client teams.

NACE enriched CRM Database at the client site ensures the sales team is able to pitch products or services in front of the most prospective audiences in Europe.

Lake B2B’s NACE Code Enrichment expertise make it easier to directly identify what segments of industry or what companies marketing teams want to target.

CLIENT’S EXPERTISE:

The client was into Laboratory Weighing Applications which were widely used by expert who required balances, scales, and moisture analyzers. They were targeting the European market and were keen to launch demos for attracting the target audience – showing them how to simplify weighing processes and optimize workflows.

SOLVING CLIENT’S LEAD PROSPECTING PROBLEMS: REFRESHING AND ENRICHING THEIR OUTDATED CRM

The client was facing an uphill challenge due to a growing lead database which was getting stockpiled in the CRM but there was no effort to maintain its efficacy.

It was a situation that was creating many hurdles for the sales team who were dealing with inaccurate customer data from a file size of hundreds of thousands of records. The sales leaders at this point of time realized that they needed a solution that would ensure the data is genuine and most current for digital marketing campaigns.

HOW LAKE B2B TOOK ON THE CHALLENGE
Lead Data Experts from Lake B2B Identified NACE as the Need of the Hour

The client was advised to add NACE details to their CRM database.

NACE would then ensure that their CRM tool is then able to help marketers from the company to classify and organize data based on industry and further sub-categories. This would enable the marketers to pull requisite data from their database and run e-mail marketing and Tele-marketing campaigns with a specific pitch and not a generic one.

With the help of NACE, they were now able to get granular with their pitches and thereby ensure higher conversions. The client lead database was enriched with an additional NACE code added to the CRM which is helping their internal data team to stay up-to-date with the most current information about any target account whenever the team wanted to launch a campaign.

OUTSOURCING DIGITAL MARKETING SUPPORT HAS THE ANSWERS

The digital marketing teams were tasked with running email marketing campaigns with a simple brief – target all companies in the EU who required Laboratory Weighing Applications.

This was indeed quite a vast assortment of companies and decision makers that they now had to sort manually in order ensure their campaigns are accurate and data driven. Only when they could know which exact companies a specific campaign type would suit could they launch personalized and customized online advertisements, emails, identify LinkedIn ABM targets and more.

That’s when the leadership knew that outsourcing their entire lead-generation support to Lake B2B would drastically bring down their lead prospecting time.

THE RESULT