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Industry : | Data |
Background:
A homegrown Indian casino app already popular in parts of South India, set its sights on becoming a pan-India leader. But expansion wasn’t just about media spend.
India’s digital users are diverse across language, tech access, and cultural trust. Traditional performance marketing was hitting a wall, especially outside metro cities. To break through, the brand built a 9-month tier-based, region-first strategy grounded in:
The campaign’s north star: “Don’t just speak the language. Speak the life.”
Tier-Based Campaign Architecture
Tier 1 | Urban Power Plays
Metro users are savvy, expect polish and performance.
Tier 2 | Cultural Converters
Smaller cities need relatability over flash.
Tier 3 | Trust-First Acquisition
In rural India, simplicity and credibility win.
Simulated 9-Month Performance Snapshot (National)
Metric | Result |
📱 Total App Downloads (India) | 104,300 |
💬 WhatsApp to Install CTR | 13.2% |
📈 Meta Carousel Ad CVR | 5.8% |
🔁 Referral Share of All Installs | 31% |
🪔 Festival Promo Redemptions | 22,000 |
🌐 Regional Languages Activated | 8 |
💸 Average CPA (All Tiers) | ₹84 |
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.