When ACHL (Advanced Clinical Healthcare Learning), a Chicago-based, award-winning CME provider, set out to expand the reach of its education programs across the United States, it faced a challenge common to many in the healthcare education space—finding the right healthcare professionals (HCPs), in the right settings, at the right time.
ACHL is known for delivering high-impact, multi-platform educational initiatives aimed at improving clinical practice across numerous specialties. But to meet the requirements of their latest grant-funded programs, they needed highly segmented, facility-specific HCP lists that met stringent compliance criteria—and they needed them fast.
The task was daunting. Each contact list required:
- Inclusion of only hospitals or large ambulatory centers (≥30 beds or ≥15+ providers)
- Exclusion of ineligible settings, like ILD centers
- Specialty-specific precision across four therapeutic areas
- Verified, grant-compliant data with attributes such as NPI linkage, job role, and license state
- A tight delivery timeline to keep program launches on track
ACHL’s internal teams were spending valuable hours refining vendor lists that still fell short of expectations. They needed a partner who could deliver ready-to-deploy, accurate, and compliant data, with zero margin for error.
That’s where LakeB2B stepped in.
A Data Engine Built for Healthcare Precision
LakeB2B leveraged its Healthcare Intelligence Platform to craft tailored datasets that met every one of ACHL’s complex requirements. By applying advanced segmentation logic and multi-layered verification protocols, the LakeB2B team ensured that every contact not only aligned with specialty and facility criteria, but also included key compliance-ready fields like NPI numbers, license details, and validated emails.
The solution targeted four critical HCP segments:
- Cardiologists – 18,172 contacts
- Pulmonologists – 6,220 contacts
- Hospital-based Rheumatologists & Pulmonologists – 9,244 contacts
- Hospital- or Ambulatory-based Gastroenterologists (MDs/NPs) – 7,614 contacts
Each dataset was carefully filtered to exclude ineligible centers, and every contact was vetted to ensure high deliverability and relevance to ACHL’s CME goals.
Accelerating Outcomes, Meeting Compliance, and Launching on Time
In total, LakeB2B delivered 41,250+ compliant and verified HCP contacts across three program phases. ACHL was able to:
- Launch targeted outreach campaigns with confidence and accuracy
- Eliminate the need for post-delivery data clean-up or refinement
- Meet all grant-driven targeting parameters
- Accelerate program rollouts across multiple healthcare systems
A Model of What Healthcare Data Can Achieve
This partnership showcased the impact of precision healthcare data in powering time-sensitive, compliance-heavy education campaigns. ACHL’s success in reaching hospital- and ambulatory-based specialists quickly and effectively underscores what’s possible when deep domain expertise meets smart data delivery.
