Precision Targeting of School Leaders Using Veracross Across 607 Institutions
Background
A fast-growing software company in the education technology space was preparing to expand globally with its specialized solution designed for school administration and academic management. With existing traction in North America, the team was ready to target international opportunities, especially those institutions already using enterprise education platforms like Veracross.
However, to fuel their market entry and sales outreach, the team required a globally verified, role-specific contact dataset across senior education and IT leadership — segmented by function and mapped to Veracross-enabled institutions.
The Challenge
Expanding outreach globally required a foundation of accurate and contextually filtered contacts, segmented not just by titles but also by functional alignment. The client needed:
- Contacts from schools using Veracross as their student information system
- Multi-functional decision-makers across academics, IT, and administration
- A database curated by real job functions, not just generic job titles
- Data accuracy to support outreach at the C-suite and curriculum head levels
- Global reach with compliance adherence across education territories
The requirement wasn’t just about raw volume — it was about precision that enabled consultative selling and enterprise demos.
LakeB2B’s Solution
LakeB2B’s education intelligence team built a global dataset from the ground up, focused on institutions using Veracross and matching role criteria aligned to the client’s buyer personas.
Data Delivered
- Total Contacts: 2,278
- Total Institutions Covered: 607
- Targeted Platform: Veracross users
- Geography: Global (North America, EMEA, APAC, Latin America)
- Turnaround Time: 5 business days
Target Titles Included
- Principals / School Leaders:
- Head of School, Headmaster, School Director, Executive Director
- Heads of Curriculum & Learning:
- VP of Learning, Director of Instruction, Education Coordinator
- Heads of IT / Technology Leaders:
- CIO, Director of IT, Director of Technology, Information Systems Heads
Delivery & Validation
- Email & phone verification for all records
- Enriched with country, region, and institutional name
- Data provided in CRM-ready format (CSV)
- 95% deliverability rate achieved
- GDPR-compliant sourcing across all applicable regions
Results
The dataset was seamlessly integrated into the client’s outreach platform and supported a multi-segmented campaign targeting:
- School leadership for platform demos
- Curriculum leads for pedagogical alignment use cases
- IT heads for integration discussions with Veracross and EdTech stacks
Outcomes Delivered
- Campaign-ready data in 5 business days
- 3X faster outreach cycle across high-value institutions
- 40+ qualified demo engagements scheduled within the first outreach sprint
- High personalization enabled by enriched titles and roles
The strategic targeting helped the client position itself as a consultative solution rather than just another software tool — leading to deeper sales conversations and improved deal velocity.
Client Testimonial – “LakeB2B delivered what it promised: quality data relevant to our business. We were pleased with its professionalism and attention to detail.” – Cathy
