Ready to get started?
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.
Industry : | Data |
About the Client
A mid-sized U.S.-based medical diagnostics firm specializing in point-of-care solutions for early disease detection, particularly in cardiology and oncology. With a niche product portfolio and a reputation for innovation, the client regularly engages clinicians, hospital administrators, and diagnostic labs with educational content to drive adoption.
One of their recent focal products—a high-sensitivity cardiac troponin (hs-cTn) analyzer—was being promoted through a live webinar, aimed at cardiologists and emergency care professionals globally.
The Challenge
While the product addressed a clear clinical gap (early diagnosis of myocardial infarction using high-sensitivity markers), the challenge lay in:
LakeB2B’s Strategic Solution
LakeB2B designed and executed a 4-touch email campaign tailored to:
Campaign Design Elements:
Campaign Performance Metrics
Campaign Sent Delivered Opens Clicks CTOR Bounces Unsubscribes
Touch 1 63,590 63,394 14,951 1,545 10.00% 82 28
Touch 2 63,480 63,267 15,120 1,634 10.08% 63 30
Touch 3 63,387 63,186 15,823 1,872 11.80% 44 23
Touch 4 63,320 63,157 16,409 2,046 12.50% 32 18
Cumulative Results:
Impact Summary
The campaign generated strong awareness with steadily increasing engagement across each touch, reflecting a well-timed nurturing strategy. The rising CTOR from 10% to 13% demonstrated improved resonance of creative and content relevance as the sequence matured.
The final campaign (Touch 4) delivered the highest click volume (2,037) with the lowest bounce rate (0.01%), showcasing the strength of list hygiene and delivery optimization.
Client Testimonial
“It has been a very good experience working with your company, and I appreciate the promptitude of all interactions and delivering the reports.” – Romeo
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.